Media Relations for Closing the Loop

Client: Closing the Loop / Vodafone Germany

Task: Consulting & Media Relations

Year: 2024

In June 2022, Vodafone and Closing the Loop, a leading provider of e-waste compensation, launched its One for One initiative, promising private customers in Germany that for every new mobile phone bought, the company would bring an old one back into the recycling ecosystem. Until March 2024, Vodafone and Closing the Loop had collected more than 1.5 million mobile phones for professional recycling. This makes the initiative one of the world’s largest mobile phone recycling programmes in the telecommunications industry.

To celebrate this milestone, both brands initiated a broad consumer campaign with a documentary film at the heart. The campaign was accompanied by a virtual press event, live streamed from the Vodafone HQ in Dusseldorf, Germany, and followed by several interviews and media stories.

sundaj communications studio was asked to advise on the virtual press event, a German messaging, topic development, key opinion leader and social media communications as well media relations. The campaign resulted in media stories in outlets like DUP Unternehmermagazin, Focus or Westdeutsche Allgemeine Zeitung.

Watch the documentary here:  

Learn more about One for One here.

About Closing the Loop

Closing the Loop is a Dutch social enterprise that helps the technology industry deliver positive impact for customers, communities, and the planet. Its unique One-for-One service links one new device added to the market to one scrap device being removed from the market, which it collects and recycles. The service reduces waste, gives precious raw materials a new life and creates jobs in low-income economies.

Learn more about Closing the Loop on 

Photo Credits: Vodafone / Closing the Loop

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